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DIS TYD VIR BESKUIT.

Ready to take it slow?

A rusk is never just a rusk. It's the kettle clicking. The steam curling. The mug warming your hands. It's a reason to pause, to experience a moment, to connect with the things, the places, and the people closest to you.

Same Alette's.
Just more so.

You might notice something new on the shelf. A refreshed look. A little change in the packaging. A few new flavours joining the family.

Look closer, though, and you'll see we haven't changed at all. If anything, we've leaned in. Same recipes. Same real ingredients. Same hands shaping every batch. Same price you've always trusted. Same heart that's been in every tin for 30 years.

We didn't change who we are. We just got a little more honest about it. More real. More handmade. More Alette's than ever.

Tyd vir beskuit. Just like always.

Knead more of the good stuff?

We’re here for you.

Real ingredients,
real care

Traditional baking, honest quality, and no shortcuts. From mixing to hand-packing, every rusk is made with attention and heart.

Consistency you can count on

Every pack tastes like the last. Trusted recipes that have stood the test of time. The kind of reliability that builds trust and becomes part of your daily rhythm.

A heritage that feels like home

30 years of baking. Three ranges. One family recipe at the heart of it all — from Tannie Alette’s original bran rusks to Boerebeskuit and Better for You.

Hand-finished,
shelf-ready

Our signature herringbone stack, tied with twine, is more than packaging. It's pride in every detail.

Slow down together.

YOUR RUSK RITUAL.

01

Spot us on the shelf.

Whether it's your first box or your fiftieth, we're impossible to miss.

02

Pick your favourite.

Choose from our classic flavours, our Boerebeskuit range, or our Better for You collection.

03

Boil the kettle.

Find your best mug. Settle in.

04

Dunk it. Crunch it. Share it.

This is your time. Your ritual. Your moment.

05

Come back for more.

Because when you've found something real, you hold onto it.

  • · THE ORIGINAL RECIPE ·

    Where it all started
    Our signature bran rusks, baked from Tannie Alette's original recipe. Sixteen flavours, each one handmade with real ingredients and a whole lot of heart.
  • · BOEREBESKUIT ·

    Baked the way her ouma Deborah did it.
    Die beste mosbolletjies, traditional methods, and a taste that takes you home. Heritage baking at its finest.
  • · BETTER FOR YOU ·

    Real ingredients. Real fibre. No compromises.
    High in fibre, high on life, and still full of flavour. For those who want to feel good about every bite.

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Get Alette's in store

We're stocked in more than 1,350 stores across South Africa. Look for the herringbone stack at your nearest:
Available in Checkers and Checkers Hyper stores nationwide, as well as through Checkers Sixty60 for on-demand delivery.
Available in Dis-Chem stores nationwide, in the health and wellness snack aisles.
Stocked in Spar stores across South Africa, from neighbourhood stores to larger SuperSpars.
Find us in selected Pick n Pay and Pick n Pay Hyper stores across the country.

Alette's Factory Store

Visit us where it all happens. Corner Beyers Naude & Juice Street, Zandspruit, Roodepoort. Open Monday to Friday 08:00 to 16:00, Saturday 08:00 to 13:00.

Independent retailers and delis

We also supply a growing number of independent grocers, farm stalls, delis, and speciality food shops. If your local store doesn't carry Alette's Rusks yet, let us know and we'll do our best to get them on the shelf.

Join the story

Join our community of rusk-loving mense. Follow along to see all the real and good things we're making and baking.