Thirty years in, and we still bake the way we always have. By hand and in small batches.
With a recipe passed down from Ouma Deborah to Tannie Alette, and a whole lot of heart stirred in along the way. So when we tell you the Alette's family is growing, know that nothing about the important bits has changed, nor will it ever.
What has changed is that there are a few more reasons to put the kettle on. New flavours, new favourites waiting to be found. The same honest goodness in every tin.
Here is your guide to what is new, and exactly when to reach for each one.
Ginger: snaps back
Warm, a little cheeky, and impossible to ignore.
Our ginger rusk brings a gentle heat that wakes you up without ever shouting about it. This is the one for cold mornings, grey afternoons, and any moment that could use a bit of spark. Pour the coffee, wrap your hands around the mug, and let the ginger do the rest. Some flavours whisper. This one gives you a friendly nudge.
Breakfast rusk: rise and dine
Meet the breakfast rusk, built for the part of the day that matters most.
Hearty, honest, and made to keep you going, it is the rusk that earns its place right next to your first cup. Running late? Grab one on the way out the door. Slow Sunday with nowhere to be? Sit, dunk, and let breakfast last a little longer. Either way, the day starts better with one in your hand.
Bran and seed: seed the day
Good things start small.
Our bran and seed rusk is packed with wholesome goodness and a satisfying crunch, the kind of snack that feels like a quiet moment of looking after yourself. Reach for it mid-morning, after a long walk, or whenever your body asks for something real rather than something quick. Proof that fibre and flavour were always meant to be friends.
Honey: the bee's knees
Sweet, mellow, and made with a touch of liquid gold, the honey rusk is comfort in its softest form.
It is the one you offer a guest who pops in unannounced, share with a grandchild at the kitchen table, or keep for yourself when the day has been long. Honey has a way of making everything feel a little gentler. So does a rusk. Together, they are unstoppable.
Double bran: double or nothing
For the die-hard bran fans, we went and doubled down.
The double bran rusk is everything you already love about our classic, with more of the good stuff baked right in. Hearty, dependable, and proudly no-nonsense, it is the rusk that keeps up with you from sunrise to sundown, and asks for nothing but a good cup of coffee in return.
Bulk packs: more to love, by the boxful
Some households simply cannot keep a tin full, and we would not want it any other way.
That is why our bulk packs, available in-store only, give you more of your favourites for the moments that bring everyone to the table. Big family. Big appetite. Big love. Stock up, fill the tin to the brim, and share freely. There is always room for one more at an Alette's table.
Better for You: snack with a clear conscience
Not every treat needs to come with a side of guilt.
Our better for you picks, the bran and seed and the no-sugar rusk, prove that looking after yourself and enjoying yourself can happen in the very same bite. Real ingredients. Honest goodness. No shortcuts, no compromises, no fine print. Just a rusk you can feel good about, morning after morning after morning.
Same tin, same table, same tyd vir beskuit
New flavours are lovely. But they are only ever an invitation back to the thing that really matters. The pause. The people. The small, familiar ritual that asks nothing and gives something back, every single time. However full your shelf gets, and however spoilt for choice you are, the moment stays exactly the same.
So put the kettle on. Find your favourite mug. Pick your new favourite flavour.
Because happiness is handmade. And it always, always starts with a rusk. Tyd vir beskuit.
Shop the new range and find your moment.
